There’s a new message up on the reader board at Oakridge Centre in Vancouver. It’s helping to create awareness about hemochromatosis amongst shoppers and passersby of the stylish centre located at the busy intersection of Cambie Street and 41st Avenue.

For two weeks in May, during National Hemochromatosis Awareness Month, the sign will direct readers to the Canadian Hemochromatosis Society’s website where they can learn about iron overload and how they can help to “iron out” hemochromatosis.

Many thanks to Pam Sinclair and Oakridge Centre for this opportunity to spread the word.